Will the Rematch Sell?

     Despite polls suggesting that voters are...less than thrilled at the prospect of a rematch between Donald Trump and Joe Biden in 2024, one group is hopeful that there are some benefits to the contest. The group in question? Broadcasting companies. In an article published on msn.com, author Jill Goldsmith asserts that the desire for each candidate to reach the mid 50s voter demographic will lead to unprecedentedly high spending on television advertising. Goldsmith writes, ""This is going to be like the Super Bowl, but all the way to November," a top cable news executive enthused. "Who is the demographic that votes? The over-55s. That's our viewers, and everyone is going to pay to reach them." The incoming money is especially needed in light of the Screen Actors Guild holdout, which was all but starved the networks of new content. What do you all think? Will the ad spending be as beneficial to the cable companies as they predict? What are some of the risks? Is a revitalization of cable TV something you think benefits Americans? 

Will 2024 Election Save TV? Political Ad Spend For Joe Biden-Donald Trump Rematch Will Likely Find Broadcast & Cable Swimming In Cash (msn.com)

Comments

  1. Stephen DiltsOctober 15, 2023 at 2:13 PM

    Personally, I am not excited at all about a rematch. But as to your questions, I would think the 2020 election was more successful than a potential 2024 rematch. I feel like it would be hard to top some of the cable ads that 2020 produced. However, maybe it will change as Trump's legal battles continue. In any case, I think cable companies will earn a lot of money, even if it is less than in 2020. The risks I think include the continued polarization and anger in politics. I do not think cable TV political ads benefits Americans; it seems that it only divides us more and more. We also fail to discuss some serious issues in politics, and we resort to drama like "who has a better attack ad"?

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